All Projects

(1)

Ette

Product Design

All Projects

(06)

Ette

Project type

Product Design, Branding, End-to-End Mobile

Project role

Product Designer, UX Researcher, UI/UX Designer

Date

2025

01

Overview

A planning tool that feels like a digital best friend

A planning tool that feels like a digital best friend

Ette turns the chaos of group party planning into a single, stylish shared space. Planning a group trip, especially a bachelorette, is overwhelming, disorganized, and emotionally taxing, and most of that weight lands on one person.

Ette turns the chaos of group party planning into a single, stylish shared space. Planning a group trip, especially a bachelorette, is overwhelming, disorganized, and emotionally taxing, and most of that weight lands on one person.

02

The problem

“Planning a bachelorette shouldn’t feel like a second job.”

01

Scattered across apps

Scattered across apps

Communication lived in multiple tools at once. Decisions were inconsistent and easy to lose.

Communication lived in multiple tools at once. Decisions were inconsistent and easy to lose.

02

Group budgets are messy

Group budgets are messy

Splitting costs meant awkward tracking, unclear who owed what, and no transparency.

Splitting costs meant awkward tracking, unclear who owed what, and no transparency.

03

One person carries it

One person carries it

The planner, often the maid of honor absorbs the mental load and burns out before the trip.

The planner, often the maid of honor absorbs the mental load and burns out before the trip.

03

Process

Process

A.

Twelve planners, one clear ask

Twelve planners, one clear ask

In surveys and interviews with 12 women (25–34) who'd recently planned or attended a bachelorette, two in three wanted one platform to handle budget, itinerary, and communication together.

In surveys and interviews with 12 women (25–34) who'd recently planned or attended a bachelorette, two in three wanted one platform to handle budget, itinerary, and communication together.

B.

From scattered apps to one space

From scattered apps to one space

Competitive analysis showed existing tools don't integrate. The question became: how might we streamline group decisions and keep everyone engaged around a single shared dashboard?

Competitive analysis showed existing tools don't integrate. The question became: how might we streamline group decisions and keep everyone engaged around a single shared dashboard?

04

From research to design

One shared dashboard

One shared dashboard

1

Research

66.7% of participants wanted a single platform to handle everything.

Decision →

One dashboard surfaces progress, countdown, guest list, expenses, and itinerary in one home screen.

One-tap polls

One-tap polls

2

Research

Communication was inconsistent across apps; group decisions stalled.

Decision →

One-tap polls for dates, destinations, and activities with deadlines and comments so decisions land in-app.

Smart, split budgets

Smart, split budgets

3

Research

Budgeting was a top pain point; transparency, tracking, shared expenses.

Decision →

Costs split per person automatically, with payment status per guest and AI Concierge budget suggestions.

05

Outcome & reflection

Tested with real planners. They flew through it.

Tested with real planners.
They flew through it.

In a moderated usability test, every participant finished the full create-a-trip flow and rated it easy, calling it intuitive, well-organized, and quick to use.

In a moderated usability test, every participant finished the full create-a-trip flow and rated it easy, calling it intuitive, well-organized, and quick to use.

0

points of confusion reported

100%

rated ease of use as “easy”

80%

found labels & buttons very clear

0

points of confusion reported

100%

rated ease of use as “easy”

80%

found labels & buttons very clear

What's next

What's next

Enrich the context around decisions, destination photos, sample costs, activity previews and grow the AI Concierge from budget tips toward fully personalized trip suggestions.

Enrich the context around decisions, destination photos, sample costs, activity previews and grow the AI Concierge from budget tips toward fully personalized trip suggestions.

Designing for Rest ›

Socials

Instagram

LinkedIn

Email

hi@paolammendoza.com

Socials

Instagram

LinkedIn

Email

hi@paolammendoza.com

Socials

Instagram

LinkedIn

Email

hi@paolammendoza.com

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  • Let's Work Together -

  • Let's Work Together -

  • Let's Work Together -