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(1)
Ette
Product Design
Project type
Product Design, Branding, End-to-End Mobile
Project role
Product Designer, UX Researcher, UI/UX Designer
Date
2025
01
Overview
A planning tool that feels like a digital best friend
A planning tool that feels like a digital best friend
Ette turns the chaos of group party planning into a single, stylish shared space. Planning a group trip, especially a bachelorette, is overwhelming, disorganized, and emotionally taxing, and most of that weight lands on one person.
Ette turns the chaos of group party planning into a single, stylish shared space. Planning a group trip, especially a bachelorette, is overwhelming, disorganized, and emotionally taxing, and most of that weight lands on one person.
02
The problem
“Planning a bachelorette shouldn’t feel like a second job.”
“Planning a bachelorette shouldn’t feel like a second job.”
01
Scattered across apps
Scattered across apps
Communication lived in multiple tools at once. Decisions were inconsistent and easy to lose.
Communication lived in multiple tools at once. Decisions were inconsistent and easy to lose.
02
Group budgets are messy
Group budgets are messy
Splitting costs meant awkward tracking, unclear who owed what, and no transparency.
Splitting costs meant awkward tracking, unclear who owed what, and no transparency.
03
One person carries it
One person carries it
The planner, often the maid of honor absorbs the mental load and burns out before the trip.
The planner, often the maid of honor absorbs the mental load and burns out before the trip.
03
Process
Process
Survey results / persona
A.
Twelve planners, one clear ask
Twelve planners, one clear ask
In surveys and interviews with 12 women (25–34) who'd recently planned or attended a bachelorette, two in three wanted one platform to handle budget, itinerary, and communication together.
In surveys and interviews with 12 women (25–34) who'd recently planned or attended a bachelorette, two in three wanted one platform to handle budget, itinerary, and communication together.
B.
From scattered apps to one space
From scattered apps to one space
Competitive analysis showed existing tools don't integrate. The question became: how might we streamline group decisions and keep everyone engaged around a single shared dashboard?
Competitive analysis showed existing tools don't integrate. The question became: how might we streamline group decisions and keep everyone engaged around a single shared dashboard?
User & task flows
04
From research to design
Four design decisions, and the evidence behind each.
Four design decisions, and the evidence behind each.
Annotated wireframe map
1
Research
66.7% of participants wanted a single platform to handle everything.
66.7% of participants wanted a single platform to handle everything.
Decision →
One dashboard surfaces progress, countdown, guest list, expenses, and itinerary in one home screen.
One dashboard surfaces progress, countdown, guest list, expenses, and itinerary in one home screen.
2
Research
Communication was inconsistent across apps; group decisions stalled.
Communication was inconsistent across apps; group decisions stalled.
Decision →
One-tap polls for dates, destinations, and activities with deadlines and comments so decisions land in-app.
One-tap polls for dates, destinations, and activities with deadlines and comments so decisions land in-app.
3
Research
Budgeting was a top pain point; transparency, tracking, shared expenses.
Budgeting was a top pain point; transparency, tracking, shared expenses.
Decision →
Costs split per person automatically, with payment status per guest and AI Concierge budget suggestions.
Costs split per person automatically, with payment status per guest and AI Concierge budget suggestions.
05
The work
One shared dashboard
One shared dashboard
Progress, guests, budget, and itinerary in one place.
Progress, guests, budget, and itinerary in one place.
One-tap polls
One-tap polls
Dates and activities decided by vote, with deadlines.
Dates and activities decided by vote, with deadlines.
Smart, split budgets
Smart, split budgets
Costs split per person; the AI Concierge suggests a budget.
Costs split per person; the AI Concierge suggests a budget.
05
Outcome & reflection
Tested with real planners. They flew through it.
Tested with real planners.
They flew through it.
In a moderated usability test, five women each planned a destination bachelorette as the maid of honor. Every participant finished the full create-a-trip flow and rated it easy, calling it intuitive, well-organized, and quick to use.
In a moderated usability test, five women each planned a destination bachelorette as the maid of honor. Every participant finished the full create-a-trip flow and rated it easy, calling it intuitive, well-organized, and quick to use.
100%
100%
completed the trip-creation flow
completed the trip creation flow
100%
100%
rated ease of use as “easy”
80%
80%
found labels & buttons very clear
0
0
points of confusion reported
What's next
What's next
Enrich the context around decisions, destination photos, sample costs, activity previews and grow the AI Concierge from budget tips toward fully personalized trip suggestions.
Enrich the context around decisions, destination photos, sample costs, activity previews and grow the AI Concierge from budget tips toward fully personalized trip suggestions.
Sleep Tracking ›
Let's Work Together -
Let's Work Together -